In its continuing commitment to the fight against heart disease among women, Campbell is sponsoring the "AdDress Your Heart" design and essay contest. The winner will have the opportunity to walk the red carpet with Tim Gunn at the "Woman's Day Red Dress Awards" show.
Starting today through November 6, 2009, people can visit CampbellsAdDressYourHeart.com to enter the “AdDress Your Heart” Design Contest by sharing their personal story and original Campbell red dress design. The contest invites entrants to design a red dress and describe (in 250 words or less) why heart disease is a cause that is important to them, share an inspiring story about their female“heart-health hero,” and explain how they and/or their hero take steps to live a heart-healthy lifestyle.
The top three submissions will be selected with the help of Project Runway mentor, Tim Gunn who will advise Campbell on the best designs and styles. The finalists’ red dress design sketches and inspirational stories will be posted online for America to vote on their favorite during the month of January.
The vote will decide which finalist will join the ranks of previous Campbell red dress designers, including Nicole Miller and Michael Vollbracht for Bill Blass, who have contributed to the collection of Campbell dresses that are synonymous with heart health. Additionally, the winner and his/her heart-health hero will have the opportunity to celebrate American Heart Month (February) with Gunn on the red carpet of the Woman’s Day Red Dress Awards. With each vote online, Campbell will make a $1 donation to the American Heart Association’s Go Red For Women movement (up to $625,000.)
Click here for details and to enter.
